Found 92 results for your keywords: subject="References"
Hal. Awal Sebelumnya 1 2 3 4 5

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information

1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)

Remedying hyperopia: the effects of self-control regret on consumer behavior

1
(Kivetz, Ran) (Keinan, Anat)

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

An Integrated model of discrete choice and response time

1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)

Eliciting preference for complex products: a web-based upgrading method

1
(Rao, Vithala R.) (Park, Young-Hoon) (Ding, Min)

Incorporating subjective characteristics in product design and evaluations

1
(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)

The Role of purchase quantity in assortment choice: the quantity-matching heuristic

1
(Chernev, Alexander)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on prom…

1
(Patrick, Vanessa M.) (Cheema, Amar)

When 2 + 2 Is not the same as 1 + 3: variations in price sensitivity across components of partiti…

1
(Hamilton, Rebecca W.) (Srivastava, Joydeep)

On the intertemporal elasticity of substitution under nonhomothetic utility

1
(Okubo, Masakatsu)

Incorporating subjective characteristics in product design and evaluations

1
(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)

The Role of purchase quantity in assortment choice: the quantity-matching heuristic

1
(Chernev, Alexander)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Holistic package design and consumer brand impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Consumers' use of debit cards: patterns, preferences, and price response

1
(Borzekowski, Ron) (Kiser, Elizabeth K.)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete-continuous model for multicategory purchase behavior of household

1
(Chintagunta, Pradeep K.) (Song, Inseong)

MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Hal. Awal Sebelumnya 1 2 3 4 5