Found 315 results for your keywords: subject="Relationship"
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Compound Relationships between Firms

1
(Ross, William T., Jr) (Robertson, Diana C.)

Using Childhood Memories to Gain Insight into Brand Meaning

1
(Zinkhan, George M.) (Braun) (LaTour, Kathryn A.) (LaTour, Michael S.)

Making Sales Technology Effective

2
(Perreault, William D.) (Hunter, Gary K.)

Customer Strategy: Observations from the Trenches

1
(Rogers, Martha)

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Reducing Adverse Selection through Customer Relationship Management

1
(Gruca, Thomas S.) (Cao, Yong)

The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Custome…

1
(Gustafsson, Anders) (Johnson, Michael D.) (Roos, Inger)

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

1
(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)

A Strategic Framework for Customer Relationship Management

1
(Payne, Adrian) (Frow, Pennie)

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

1
(Speier, Cheri) (Venkatesh, Viswanath)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Assertiveness and effective leadership: is there a tipping point?

1
(Santora, Joseph C.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)
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