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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

1
(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)

Customer Acquisition Promotions and Customer Asset Value

1
(Lewis, Michael)

Do Slotting Allowances Enhance Efficiency or Hinder Competition?

1
(Sudhir, K.) (Rao, R. Vithala)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels

1
(Anderson, Erin) (Vinhas, Sa Alberto)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

Analisis dan Penerapan Strategi Turnaround serta Dampaknya pada Kinerja Perusahaan: Studi Kasus p…

1
(Eka Pria Anas (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Buddi Wibowo (Penguji)) (Carolina C Radjawane)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Strategi Kebijakan Keamanan dan Keselamatan di Laut Menggunakan Analisis SWOT dan AHP = Strategy …

1
(Nurkholis (Penguji)) (Dicky Yuniar Rushartanto) (Oscar Vitriano (Pembimbing/Promotor)) (M. H. Yudhistira (Penguji))

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)

On the Use of Econometric Models for Policy Simulation in Marketing

1
(Franses Hans Philip)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
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