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Breakdowns in implementing models of organization change
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(Van de Ven, Andrew H.) (Sun, Kangyong)
Reducing Adverse Selection through Customer Relationship Management
1
(Gruca, Thomas S.) (Cao, Yong)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
1
(Moorman, Christine) (Srinivasan, Raji)
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and…
1
(Ambler, Tim)
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…
1
(Garretson, Judith A.) (Burton, Scot)
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selec…
1
(Wuyts, Stefan) (Geyskens, Inge)
Reference Price Research: Review and Propositions
1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…
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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)
Marketing's Contributions to Society
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(Wilkie, William L.) (Moore, Elizabeth S.)
Christine MoormanThe Role of Marketing
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(Rust, Roland T.) (Moorman, Christine)
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…
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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)
"Foreseeing" Marketing
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(Deshpande, Rohit)
Marketing in the Network Economy
3
(Kotler, Philip) (Achrol, Ravi S.)
Governance value analysis and marketing strategy
3
(Ghosh, Mrinal) (John, George)
Charting New Directions for Marketing
3
(Day, George S.) (Montgomery, David B.)
Goal Setting and Goal Striving in Consumer Behavior
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(Bagozzi, Richard P.) (Dholakia, Utpal)
Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
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(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Modular Architectures in the Marketing Process
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(Sanchez, Ron)
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