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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Breakdowns in implementing models of organization change

1
(Van de Ven, Andrew H.) (Sun, Kangyong)

Reducing Adverse Selection through Customer Relationship Management

1
(Gruca, Thomas S.) (Cao, Yong)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and…

1
(Ambler, Tim)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

1
(Garretson, Judith A.) (Burton, Scot)

The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selec…

1
(Wuyts, Stefan) (Geyskens, Inge)

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Marketing's Contributions to Society

3
(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

3
(Deshpande, Rohit)

Marketing in the Network Economy

3
(Kotler, Philip) (Achrol, Ravi S.)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Goal Setting and Goal Striving in Consumer Behavior

3
(Bagozzi, Richard P.) (Dholakia, Utpal)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
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