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Hal. Akhir
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
Consumer-Based Brand Equity and Firm Risk
1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…
1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…
1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
Managing Dynamics in a Customer Portfolio
1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)
The Role of Customer Gratitude in Relationship Marketing
1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
1
(Commuri, Suraj)
Does Customer Demotion Jeopardize Loyalty?
1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
It's the connections: the network perspective in interorganizational research
1
(Zaheer, Akbar) (Gözübüyük, Remzi) (Milanov, Hana)
Distribution Network Redesign for Marketing Competitiveness
1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)
The Effect of Superstar Software on Hardware Sales in System Markets
1
(Stremersch, Stefan) (Binken, Jeroen L. G.)
Understanding the Marketing Department's Influence within the Firm
1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)
Damage from Corrective Advertising: Causes and Cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
1
(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Critical Incidents and the Impact of Satisfaction on Customer Share
1
(Verhoef, Peter C.) (Doorn, Jenny van)
Advancing science on the knife's edge: integration and specialization in management Ph.D. programs
1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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