Found 8138 results for your keywords: subject="mark"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

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(Kumar Piyush)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

When Do Losses Loom Larger than Gains?

1
(Ariely Dan) (HuberJoel) (Wertenbroch Klaus)

The Boundaries of Loss Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Market…

1
(Boas Miguel Villas J.) (Zhao Ying)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)

Diagnostics, Expectations, and Endogeneity

1
(Franses Hans Philip)

Marketing Models and the Lucas Critique

1
(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)

Structural Modeling and Policy Simulation

1
(Bronnenberg J. Bart) (Rossi E. Peter) (Vilcassim J. Naufel)

On the Use of Econometric Models for Policy Simulation in Marketing

1
(Franses Hans Philip)

Selective Sampling for Binary Choice Models

1
(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

1
(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Interfirm Cooperation and Customer Orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

Understanding the Impact of Synergy in Multimedia Communications

1
(Naik A. Prasad) (Raman Kalyan)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir