Pusat Sumber Belajar FEB UI
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Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges
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(Agustin Clara) (Singh Jagdip)
Incentive-Aligned Conjoint Analysis
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(Ding Min) (Grewal Rajdeep) (Liechty John)
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
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(Okada Mina Erica)
Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
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(Amaldoss Wilfred) (Jain Sanjay)
Diagnostics, Expectations, and Endogeneity
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(Franses Hans Philip)
Consumer behavior : buying, having, and being 13 th ed
5
(Solomon, Michael R.)
Selective Sampling for Binary Choice Models
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(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
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(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
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(Tavassoli T. Nader) (Lee Hwai Yih)
Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…
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(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)
Mental simulation and preference consistency over time: the role of process- versus outcome-focus…
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(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Measuring the impact of promotions on brand switching when consumers are forward looking
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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
Understanding the Impact of Synergy in Multimedia Communications
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(Naik A. Prasad) (Raman Kalyan)
A Parsimonious Model of Stockkeeping-Unit Choice
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(Ho Hua Teck) (Chong Kuan Juin)
Buying Modular Systems in Technology-Intensive Markets
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(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)
Multivariate Analysis of Multiple Response Data
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(Edwards D. Yancy) (Allenby M. Greg)
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
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(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)
Modeling Interdependent Consumer Preferences
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(Yang Sha) (Allenby M. Greg)
A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior
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(Su Chenting) (Fern F. Edward) (Ye Keying)
The Impact of the Internet on Information Search for Automobiles
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(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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