Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

1
(Fang, Eric)

Interfirm Relational Drivers of Customer Value

1
(Palmatier, Robert W.)

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Rao, Raghunath Singh)

When Intelligence Is (Dys)Functional for Achieving Sales Performance

1
(Bakker, Arnold B.) (Verbeke, Willem J.) (Belschak, Frank D.) (Dietz, Bart)

Satisfaction, Complaint, and the Stock Value Gap

1
(Homburg, Christian) (Luo, Xueming)

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

1
(Tse, David K.) (Gu, Flora F.)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Segmented Switchers and Retailer Pricing Strategies

1
(Kocas, Cenk) (Bohlmann, Jonathan D.)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Competitive Response to Radical Product Innovations

1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Holistic Package Design and Consumer Brand Impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…

1
(Soberman, David A.) (Kalra, Ajay)

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

1
(Pauwels, Koen) (Weiss, Allen)

Drivers of Success for Market Entry into China and India

1
(Johnson, Joseph) (Tellis, Gerard)

Configurations of Marketing and Sales: A Taxonomy

1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

1
(Sorescu, Alina B.) (Spanjol, Jelena)

Determinants of Perceived Web Site Interactivity

1
(Zinkhan, George M.) (Song, Ji Hee)

Trust at Different Organizational Levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)
Hal. Awal Sebelumnya 46 47 48 49 50 Berikutnya Hal. Akhir