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The Incumbent's advantage
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(Macmillian, Ian C.) (Selden, Larry)
The Dynamic effect of innovation on market structure
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(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Effect of service transition strategies on firm value
1
(Palmatier, Robert W.) (Steenkamp, Jan) (Benedict E.M.) (Fang, Eric)
Reasons for market evolution and budgeting implications
1
(Wang, Fang) (Zhang, Xiao) (Ping)
Strategic management: thinking, analysis, and action
1
(Hubbard, Graham)
Failsafe strategy: profit and grow from risks that others avoid
1
(Chatterjee, Sayan)
The Battle for China's good-enough market
1
(Gadiesh, Orit) (Leung, Philip) (Vestring, Till)
Performance implications of adopting a customer-focused sales campaign
1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)
Customer prioritization: does it pay off, and how should it be implemented?
1
(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)
A signaling theory of acquisition premiums : evidence from IPO targets
1
(Reuer, Jeffrey J.) (Tong, Tony W.) (Wu, Cheng) (Wei)
Matching strategy and owner managers' characteristic on small-medium enterprises
1
(Sjofyan, Valentinus Ricky) (Dr. Yasmine Nasution, S.E., MApp.Comm (Penguji)) (Ir. Ruslan Prijadi MBA., Ph.D. (Pembimbing/Promotor)) (Sari Wahyuni, S.I.P.,M.S.c.,Ph.D. (Penguji))
Recapturing lost customers
1
(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)
Global marketing strategy
1
(Douglas, Susan P)
Life sciences roundtable: strategy and financing
1
(Scharfstein, David) (Presented by Ernest & Young) (Lewent, Judy) (Fuller, Joe) (Passov, Rick) (Petty, Cathrin) (Simmons, Charles) (Greene, Jeff) (Crnkovich, Pete) (Buck Luce, Carolyn)
The perennial issue of adaptation or standardization of international marketing communication: or…
1
(Solberg, Carl Arthur)
International brand-name standardization/adaptation: antecedents and consequences
1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)
Using communication strategies to design food marketing strategies: the "pork fat" rumor in Indon…
1
(Kasali, Rhenald) (Dr. Sara U Douglas (Pembimbing/Promotor))
Multiple channel strategies in the European personal computer industry
1
(Gabrielsson, Mika) (Kirpalani, V.H., Manek) (Loustarinen, Reijo)
Executive insights: building successful export business relationships: a behavioral perspective
1
(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)
Optimal marketing strategies for a customer data intermedia
1
(Sudhir, K.) (Pancras, Joseph)
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