Found 4031 results for your keywords: subject="arketing"
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Chief marketing officers: a study of their presence in firms' top management teams

1
(Mahajan, Vijay) (Nath, Pravin)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

1
(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Marketing initiatives, expected cash flows, and shareholders' wealth

1
(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

Authenticity: is it real or is it marketing? (HBR case study and commentary)

1
(Weinberger, DAvid)

The Corporate brand: help or hindrance

1
(Dev, Chekitan S.)

Managing global accounts

1
(Yip, George S.) (Bink, Audrey J.M.)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

A Comparative longitudinal analysis of theoretical perspectives of interorganizational relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Friendship versus business in marketing relationship

1
(Grayson, Kent)

Quasi-darwinian selection in marketing relationships

1
(Eyuboglu, Nermin) (Buja, Andreas)

The Long-term impact of loyalty programs on consumer purchase behavior and loyalty

1
(Liu, Yuping)

A Cultural models approach to service recovery

1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)

The Quest for citations: drivers of article impact

1
(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

The Thought worlds of marketing and sales: which differences make a difference?

1
(Homburg, Christian) (Jensen, Ove)

Compound relationships between firms

1
(Ross, William T.) (Robertson, Diana C.)

Indirect network effects in new product growth

1
(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Rethinking customer solutions: from product bundles to relational processes

1
(Tuli, Kapil R.) (Kohli, Ajay K.) (Bharadwaj, Sundar G.)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)

Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari

1
(Hamzah, Amir)

Analisis pengaruh kegiatan pemasaran terhadap ekuitas merek pada Consumer-Convenience Goods

1
(Setiawan, Romi) (Afiff, Adi Zakaria)
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