Found 2847 results for your keywords: subject="studies"
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When customer love turns into lasting hate:the effects of relationship strength and time on custo…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does a firm's product-recall strategy affect its financial value? an examination of strategic alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

Customer satisfaction and stock returns risk

1
(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the financial impact of branding using trademarks: a framework and empirical evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Expanding the role of marketing: from customer equity to market capitalization

1
(Kumar, V.) (Shah, Denish)

Determinants of pay levels and structures in sales organizations

1
(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does advertising spending influence media coverage of the advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Does in-store marketing work? effects of the number and position of shelf facings on brand attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

The Technology manager's journey: an extended narrative approach to educating technical leaders

1
(Austin, Robert D.) (Nolan, Richard L.) (O\'Donnell, Shannon)

Technology management educational initiatives in Asia: a case study rom the National University o…

1
(Hang, Chang-Chieh) (Ang, Marcelo) (Wong, Poh-Kam) (Subramanian, Annapoorinima M.)

New trends in technology management education: a view from Europe

1
(Clarysse, Bart) (Mosey, Simon) (Lambrecht, Inge)

Technology management education: innovation and entrepreneurship at MINES ParisTech, a leading Fr…

1
(Mustar, Philippe)

Innovation in an academic setting: designing and leading a business through market-focused, inter…

1
(Weingart, Laurie R.) (Boni, Arthur A.) (Evenson, Shelley)

An Integrated approach to educating professionals for careers in innovation

1
(Thursby, Marie C.) (Fuller, Anne W.) (Thursby, Jerry)

Bridging the valley of death: lessons learned from 14 years of commercialization of technology ed…

1
(Baker, Ted) (Barr, Steve H.) (Markham, Stephen K.) (Kingon, Angus I.)

Tangling with spaghetti: pedagogical lessons from games

1
(Verzat, Caroline) (Byrne, Janice) (Fayolle, Alain)

When does scientist recruitment affect technological repositioning?

1
(Tzabbar, Daniel)
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