Found 1556 results for your keywords: publisher=Marketing
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Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Holistic Package Design and Consumer Brand Impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…

1
(Soberman, David A.) (Kalra, Ajay)

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

1
(Pauwels, Koen) (Weiss, Allen)

Drivers of Success for Market Entry into China and India

1
(Johnson, Joseph) (Tellis, Gerard)

Configurations of Marketing and Sales: A Taxonomy

1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

1
(Sorescu, Alina B.) (Spanjol, Jelena)

Determinants of Perceived Web Site Interactivity

1
(Zinkhan, George M.) (Song, Ji Hee)

Trust at Different Organizational Levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

Supply Chain Contagion

1
(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)

Convergent Products: What Functionalities Add More Value to the Base?

1
(Gill, Tripat)

Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

1
(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

Customer Equity: An Integral Part of Financial Reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

1
(Iqbal, Zafar) (Sethi, Rajesh)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

When Old Is Gold: The Role of Business Longevity in Risky Situations

1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)

Understanding Service Retention within and across Cohorts Using Limited Information

1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir