Found 2581 results for your keywords: subject="Consumer"
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Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

How do intentions affect loss aversion?

1
(Novemsky, Nathan) (Kahneman)

Three cheers-psychological, theoretical, empirical-for loss aversion

1
(Camerer, Colin)

The Boundaries of loss aversion

1
(Kahneman, Daniel) (Novemsky, Nathan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

The Impact of the prechoice process on product returns

1
(Bechwati, Nada Nash) (Siegal, Wendy Schneier)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

When two rights make a wrong: searching too much in ordered environments

1
(Diehl, Kristin)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)

Cultural differences in consumer impatience

1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

A Hybrid choice model that uses actual and ordered attribute value information

1
(Bodapi, Anand V.) (Drolet, Aimee)

What has marketing learned from Richard Johnson

1
(Huber, Joel)

An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Wyer JR., Robert S.) (Yeung, Catherine W.M.)

RFM and CLV: using iso-value curves for customer base analysis

1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)
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