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Recapturing lost customers
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(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)
Global marketing strategy
1
(Douglas, Susan P)
Life sciences roundtable: strategy and financing
1
(Scharfstein, David) (Presented by Ernest & Young) (Lewent, Judy) (Fuller, Joe) (Passov, Rick) (Petty, Cathrin) (Simmons, Charles) (Greene, Jeff) (Crnkovich, Pete) (Buck Luce, Carolyn)
The perennial issue of adaptation or standardization of international marketing communication: or…
1
(Solberg, Carl Arthur)
International brand-name standardization/adaptation: antecedents and consequences
1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)
Using communication strategies to design food marketing strategies: the "pork fat" rumor in Indon…
1
(Kasali, Rhenald) (Dr. Sara U Douglas (Pembimbing/Promotor))
Multiple channel strategies in the European personal computer industry
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(Gabrielsson, Mika) (Kirpalani, V.H., Manek) (Loustarinen, Reijo)
Executive insights: building successful export business relationships: a behavioral perspective
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(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)
Optimal marketing strategies for a customer data intermedia
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(Sudhir, K.) (Pancras, Joseph)
Global marketing strategy
1
(Douglas, Susan P.) (Craig, C. Samuel)
Resources firms and strategies: a reader in the resouce-based perspective
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(Nicolai J. Foss (Ed.))
Encyclopedia of strategic management (set of five volumes): financial decisions vol.4
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(Allen, David)
An expanded model of status dynamics : the effects of status transfer and inter firm coordination
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(Cowen, Amanda P.)
How to jump-start the clean-tech economy
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(Johnson, Mark W.) (Suskewicz, Josh)
Human Capital Is Dead; Long Live Human Capital Resources!
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(Ployhart, Robert E.) (Nyberg, Anthony J.) (Reily, Greg) (Maltarich, Mark A.)
Hong Kong's ocean park: taking on Disney
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(Au, Derek) (Hung, Karen) (Wong, Crystal) (Yam, Marty) (Yau, Olivia)
The Mind of The Strategist : The Art of Japanese Business
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(Ohmae, Kenchi)
Customer channel migration
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(Mela, Carl F.) (Neslin, Scott A.) (Ansari, Asim)
What is Strategy - and doest it matter ?
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(Whittington, Richarcd)
Specific investments in marketing relationships: expropriation and bonding efects
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(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)
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