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The Long-term impact of loyalty programs on consumer purchase behavior and loyalty
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(Liu, Yuping)
A Cultural models approach to service recovery
1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)
The Quest for citations: drivers of article impact
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(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)
The Thought worlds of marketing and sales: which differences make a difference?
1
(Homburg, Christian) (Jensen, Ove)
Compound relationships between firms
1
(Ross, William T.) (Robertson, Diana C.)
Indirect network effects in new product growth
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(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)
Rethinking customer solutions: from product bundles to relational processes
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(Tuli, Kapil R.) (Kohli, Ajay K.) (Bharadwaj, Sundar G.)
Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…
1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)
Analisis experiental marketing, emotional branding, and brand trust terhadap loyalitas merek Mentari
1
(Hamzah, Amir)
Analisis pengaruh kegiatan pemasaran terhadap ekuitas merek pada Consumer-Convenience Goods
1
(Setiawan, Romi) (Afiff, Adi Zakaria)
The Effect of measurement task transparency on preference construction and evaluations of persona…
1
(Kramer, Thomas)
Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty
1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)
Says who?!" how the source of price information and effect influence perceived price (un)fairness
1
(Campbell, Margaret C.)
The Predictive validity of multiple-item versus single-item measures of the same constructs
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(Rossiter, John R.) (Bergkvist, Lars)
Visual representation: implications for decision making
1
(Mason, Charlotte H.) (Lurie, Nicholas H.)
Getting marketers to invest in firm-specific capital
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(Lusch, Robert F.) (Griffith, David A.)
Making sales technology effective
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(Perreault, William D.) (Hunter, Gary K.)
How business cycles contribute to private-label success: evidence from the United States and Europe
1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)
A Three-stage model of integrated marketing communications at the marketing-sales interface
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(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)
Introduction to the marketing science institute special section on academic and practitioner coll…
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(McAlister, Leigh)
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