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Marketing Strategy and Wall Street: Nailing down Marketing's Impact

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(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

Psychological strength training: can it help employees enhance their well-being?

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(Culbertson, Satoris S.) (Weyhrauch, William S.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Determinants of Pay Levels and Structures in Sales Organizations

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(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Speaking up for customers: can sales professionals spark product innovation?

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(Wyld, David C.)

Pengaruh Value Orientation dalam Membentuk ValueThe Role of Value Orientation in Shaping Consumer…

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Arga Hananto (Penguji)) (Muhammad Atras Faraby)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

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(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Evaluasi Prosedur Audit Substantif atas Akun Kas dan Setara Kas pada PT TPS oleh KAP CCA = Evalua…

1
(Desi Adhariani (Pembimbing/Promotor)) (Rallyati (Penguji)) (Andi Salsabila K Chaeruddin) (Handowo Dipo (Penguji))

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Executive stock options: still plenty of shenanigans?

1
(Wyld, David C.)

Consumer-Based Brand Equity and Firm Risk

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(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Evaluasi Prosedur Audit Substantif atas Akun Persediaan pada PT HCL oleh KAP MHS = Evaluation of …

1
(Wasilah (Pembimbing/Promotor)) (Siti Nurwahyuningsih Harahap (Penguji)) (Rachman Untung Budiman (Penguji)) (Annabella Hoetama)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Real options and strategic investment decisions: can they be of use to scholars?

1
(Quelin, Bertrand V.) (Krychowski, Charlotte)

Retaining talent: replacing misconceptions with evidence-based strategies

1
(Allen, David G.) (Bryant, Phillip C.) (Vardaman, James M.)

Pengaruh Transformasi Digital terhadap Keputusan Finansialisasi Perusahaan Sektor Manufaktur di I…

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(Asiah Muchtar (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Mona Ridho Sidjabat (Penguji)) (Adinda Gadis Arifia)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

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(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

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(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

How Brand Community Practices Create Value

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(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)
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