Pusat Sumber Belajar FEB UI
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Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…
1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)
Just give me another change: the strategies for brand recovery from a bad first impression
1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)
Choice goal attainment and decision and consumption satisfaction
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(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
Adoption of new and really new products: the effects of self-regulation systems and risk salience
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(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)
Consumer trust, value, and loyalty in relational exchanges
1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
Network effects and competition: an empirical analysis of the home video game industry
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(Shankar, Venkatesh) (Bayus, Barry L.)
The Influence of incidental affect on consumers' food intake
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(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)
Moral identity and judgements of charitable behaviors
1
(Reed, Americus) (Aquino, Karl) (Levy, Eric)
Human brands: investigating antecedents to consumers' strong attachment to celebrities
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(Thomson, Matthew)
From fear to loathing? how emotion influences the evaluation and early use of innovations
1
(Wood, Stacy L.) (Moreau, C. Page)
Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?
1
(Bosmans, Anick)
Salesperson adaptive selling behavior and customer orientation: a meta-analysis
1
(Franke, George R.) (Park, Jeong-Eun)
The Neglect of prescreening information
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(Chakravarti, Amitav) (Janiszewski, Chris) (Ulkumen, Gulden)
Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…
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(Malkoc, Selin A.) (Zauberman, Gal)
Can "low-fat" nutrition labels lead to obesity?
1
(Chandon, Pierre) (Wansink, Brian)
Forward-looking bidding in online auctions
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(Zeithammer, Robert)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
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(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
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(Aaker, Jennifer L.) (Briley, Donnel A.)
Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…
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(Raghunathan, Rajagopal) (Corfman, Kim)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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