Found 1556 results for your keywords: publisher=Marketing
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Supply Chain Contagion

1
(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)

Convergent Products: What Functionalities Add More Value to the Base?

1
(Gill, Tripat)

Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

1
(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

Customer Equity: An Integral Part of Financial Reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

1
(Iqbal, Zafar) (Sethi, Rajesh)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

When Old Is Gold: The Role of Business Longevity in Risky Situations

1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)

Understanding Service Retention within and across Cohorts Using Limited Information

1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

Interaction Orientation and Firm Performance

1
(Kumar, V.) (Ramani, Girish)

Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth

1
(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

Preventing Digital Music Piracy: The Carrot or the Stick?

1
(Sinha, Rajiv K.) (Mandel, Naomi)

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment

1
(Eyuboglu, Nermin) (Kabadayi, Sertan) (Thomas, Gloria P.)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Strategic Change Implementation and Performance Loss in the Front Lines

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Optimal Design of Consumer Contests

1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)

Friendship versus Business in Marketing Relationships

1
(Grayson, Kent)

The Power of Stars: Do Star Actors Drive the Success of Movies?

1
(Elberse, Anita)
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