Found 55811 results for your keywords: subject="U"
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Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Evaluasi Prosedur Audit Substantif atas Akun Persediaan pada PT HCL oleh KAP MHS = Evaluation of …

1
(Wasilah (Pembimbing/Promotor)) (Siti Nurwahyuningsih Harahap (Penguji)) (Rachman Untung Budiman (Penguji)) (Annabella Hoetama)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Analisis Faktor-Faktor yang Memengaruhi Users' Engagement dalam Menonton Virtual Streaming di Ind…

1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Cristine) (Karto Adiwijaya (Penguji)) (Nissa Ghulma Ratnasari (Penguji))

Real options and strategic investment decisions: can they be of use to scholars?

1
(Quelin, Bertrand V.) (Krychowski, Charlotte)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Retaining talent: replacing misconceptions with evidence-based strategies

1
(Allen, David G.) (Bryant, Phillip C.) (Vardaman, James M.)

Brand-Specific Leadership: Turning Employees into Brand Champions

1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

Pengaruh Transformasi Digital terhadap Keputusan Finansialisasi Perusahaan Sektor Manufaktur di I…

1
(Asiah Muchtar (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Mona Ridho Sidjabat (Penguji)) (Adinda Gadis Arifia)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

Evaluation of the Substantive Audit Procedure on the Revenue Account of Financial Statement Audit…

1
(Cut Saskia Rachman (Pembimbing/Promotor)) (Evony Silvino Violita (Penguji)) (George Frederick) (Fiantonius Sihotang (Penguji))

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Evaluasi Prosedur Audit Substantif Atas Akun Investasi Dana Pensiun SFA oleh KAP ABI = Evaluation…

1
(Dwi Astuti Rosmianingrum Nainggolan (Pembimbing/Promotor)) (Vita Silvira (Penguji)) (Tubagus Muhamad Yusuf Khudri (Penguji)) (Nargis Yahya)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing Alliances, Firm Networks, and Firm Value Creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…

1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)
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