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Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Feature fatigue: when product capabilities become too much of a good thing
1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)
Consumer Behavior: Building Marketing Strategy
0
(Mothersbaugh, David)
Consumeer behavior and marketing strategy
1
(Olson, Jerry C.) (Peter J, Paul)
Consumer behavior:concepts and applications
1
(Loudon, David L.) (Della Bitta, Albert J.)
Why They Buy American Consumers Inside and Out
1
(Settle, Robert B.) (Pamela L.A.)
Inventory theory and consumer behavior
1
(Blinder, Alan S.)
consumer Behavior
1
(Wilkie,William L)
Consumer behavior:theory and practice
1
(Walters, C.Glenn)
Consumer behavior concepts and applications
1
(Loudon, David) (Albert J.D.B)
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
3
(Zaltman, Gerald)
Consumer behavior : Building marketing strategy 10th ed
3
(Hawkins)
Consumer behavior : Buying, having and being 7th ed
1
(Solomon, Michael R)
Consumer behavior: a framework
1
(Mowen, John C.) (Michael S. Minor)
Consumer behavior 5th
2
(Mowen, John C.) (Michael Minor)
Pricing: making profitable decisions 3rd
1
(Monroe, Kent B.)
Why we buy: the Science of Shopping
3
(Underhill, Paco)
Consumer behavior, buying, having and being
1
(Solomon, Michael R)
How customers think, essential insights into the mind of the market
2
(Zaltman, Gerald)
The myth of excelence: Why great companies never try to be the best of everything Fred Crawford
1
(Crawford, Fred) (Mathews, Ryan)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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