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From invention to innovation: conversion ability in product development
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(Narasimhan, Om) (Chandy, Rajesh) (Hopstaken, Brigitte) (Prabhu, Jaideep)
Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic e…
1
(Raghunathan, Rajagopal) (Corfman, Kim)
How "psychological" should economic and marketing models be?
1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)
Getting emotional about health
1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
1
(Eckhardt, Giana M.) (Houston, Michael J.)
Marketing's contributions to society
1
(Wilkie, William L.) (Moore, Elizabeth S.)
The Role of marketing
1
(Rust, Roland T.) (Moorman, Christine)
Marketing, business processes, and shareholder value: An organizationally embedded view of market…
1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)
Marketing in the network economy
1
(Kotler, Philip) (Achrol, Ravi S.)
Governance value analysis and marketing strategy
1
(Ghosh, Mrinal) (John, George)
Understanding institutional designs within marketing value systems
1
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)
Modular architectures in the marketing process
1
(Sanchez, Ron)
Marketing in technology-intensive markets: toward a conceptual framework
1
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Charting new directions for marketing
1
(Day, George S.) (Montgomery, David B.)
Formulating interesting research questions
1
(Voss, Glenn B.)
A philosophy of reviewing: taking cues from Henry James
1
(Nakata, Cheryl)
Serving the marketing discipline through journal reviews
1
(Woodruff, Robert B.)
A look to the future of JAMS: three years out, thirty years out...
1
(Zinkhan, George M.)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
1
(Singh, Jagdip) (Nijssen, Edwin)
Internal benefits of service-worker customer orientation: job satisfaction, commitment, and organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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