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Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir

Dynamic customer relationship management: incorporating future considerations into the service re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Market knowledge dimensions and cross-functional collaboration: examining the different routes to…

1
(Atuahene-gima, Kwaku) (De Luca, Luigi M.)

Advertising, research and development, and systematic risk of the firm

1
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Dual distribution and intangible firm value: franchising in restaurant chains

1
(Srinivasan, Raji)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of mouth for movies: its dynamics and impact on box pffice revenue

1
(Liu, Yong)

Are All smiles created equal? how emotional contagion and emotional labor affect service relation…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael) (Gremler,Gremler, Dwayne D.)

From fear to loathing? how emotion influences the evaluation and early use of innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?

1
(Bosmans, Anick)

The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Quest for an engaged academy

1
(Cummings, Thomas G.)

An Integrative model of organizational trust: past, present, and future

1
(Davis, James H.) (Schoorman, F. David) (Mayer, Roger C.)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

A Comparison of criteria to design efficient choice experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir
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