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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
3
(Zaltman, Gerald)
Consumer behavior : Building marketing strategy 10th ed
3
(Hawkins)
Consumer behavior : Buying, having and being 7th ed
1
(Solomon, Michael R)
Consumer behavior: a framework
1
(Mowen, John C.) (Michael S. Minor)
Consumer behavior 5th
2
(Mowen, John C.) (Michael Minor)
Pricing: making profitable decisions 3rd
1
(Monroe, Kent B.)
Why we buy: the Science of Shopping
3
(Underhill, Paco)
Consumer behavior, buying, having and being
1
(Solomon, Michael R)
How customers think, essential insights into the mind of the market
2
(Zaltman, Gerald)
The myth of excelence: Why great companies never try to be the best of everything Fred Crawford
1
(Crawford, Fred) (Mathews, Ryan)
Consumer behavior: Building marketing strategy Del I. Hawkins
1
(Coney, Kenneth A.) (Hawkins, Dec I.) (Best, Rogers J.)
Total access : giving customers what they want in an Anytime, anywhere world
1
(McKenna, Regis)
Consumer behavior: buying, having, and being
1
(Solomon, Michael R.)
Consumers
1
(Arnold, Eric) (Price, Linda) (Zinkhan, George)
Future consumer.com: the webolution of shopping to 2010
1
(Feather, Frank)
Measuring customer satisfaction: development and use of questionnaires
1
(Hayes, Bob E.)
Consumer behavior buying, having and being
1
(Solomon, Michael R.)
Getting into your customer's head 8 secret roles of selling your competitors don't know
1
(Davis, Kevin)
Consumer behavior and marketing action
1
(Assael, Henry)
Integrasi intensi dan resistensi dalam adopsi NFC-based Mobile Payment
1
(Prof. Dr. Sofjan Assauri (Pembimbing/Promotor)) (Dr. Rizal Edy halim (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Dr. Asnan Furinto (CoPromotor)) (Arnold Japutra, Ph.D (Penguji)) (Gita Gayatri, Ph.D (CoPromotor)) (Pitari, Diananda Fitria) (Daniel Tumpal Hamonangan Arum, Ph.D (Penguji))
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Studi Kasus FEB UI
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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