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Understanding institutional designs within marketing value systems
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(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)
Modular architectures in the marketing process
1
(Sanchez, Ron)
Marketing in technology-intensive markets: toward a conceptual framework
1
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Charting new directions for marketing
1
(Day, George S.) (Montgomery, David B.)
Formulating interesting research questions
1
(Voss, Glenn B.)
A philosophy of reviewing: taking cues from Henry James
1
(Nakata, Cheryl)
Serving the marketing discipline through journal reviews
1
(Woodruff, Robert B.)
A look to the future of JAMS: three years out, thirty years out...
1
(Zinkhan, George M.)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
1
(Singh, Jagdip) (Nijssen, Edwin)
Internal benefits of service-worker customer orientation: job satisfaction, commitment, and organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Invited commentaries on "evolving to a new dominant logic for marketing"
1
(Bolton, Ruth N. (ed.))
Evolving to a new dominant logic for marketing
1
(Lusch, Robert F.) (Vargo, Stephen L.)
New products, sales promotions, and firm value: the case of the automobile industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring marketing productivity: current knowledge and future directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Antecedents and outcomes of marketing strategy comprehensiveness
1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)
The integrated networks model: explaining resource allocations in network markets
1
(Freis, Judy K.) (Shervani, Tasadduq) (Srivastava, Rajendra K.)
The structural influence of marketing journals: a citation analysis of the discipline and its sub…
1
(Baumgartner, Hans) (Pieters, Rik)
The identity salience model of relationship marketing success: the case of nonprofit marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Promoting relationship learning
1
(Selnes, Fred) (Sallis, James)
Sources and financial consequences of radical innovation: insights from pharmaceuticals
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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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