Pusat Sumber Belajar FEB UI
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Hal. Akhir
An Empirical analysis of price discrimination mechanisms and retailer profitability
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(Jain, Dipak C.) (Khan, Romana J.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Probabilistic subset-conjunctive models for heterogeneous consumers
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(Jedidi, Kamel) (Kohli, Rajeev)
Executive insights: The impact of linguistic differences on international brand name standardizat…
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(Francis, June N. P.) (Lam, Janet P. Y.)
Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories
1
(Meyers-Levy, Joan) (Malaviya, Prashant)
Whence consumer loyalty?
1
(Oliver, Richard L.)
Goal setting and goal striving in consumer behavior
1
(Bagozzi, Richard P.) (Dholakia, Utpal)
Consumer behavior and Y2K
1
(Lehmann, Donald R.)
The impact of cognitive intertia on postconsumption evaluation processes
1
(Mattila, Anna S.)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
1
(Yi, Youjae) (Jeon, Hoseong)
An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…
1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)
Multigeneration innovation diffusion: the impact of intergeneration time
1
(Lehmann, Donald R.) (Pae, Jae H.)
Consumer perceptions of product variants positioned on atypical attributes
1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
Beyond adoption: development and application of a use-diffusion model
1
(Shih, Chuan-Fong) (Venkatesh, Alladi)
The Roles of channel-category associations and geodemographics in channel patronage
1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)
Return on investment implications for pharmeceutical promotional expenditures: the role of market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer knowledge development: antecedents and impact on new product performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…
1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)
The Price is unfair! a conceptual framework of price fairness perceptions
1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)
The impact of customer relationship characteristics on profitable lifetime duration
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(Kumar, V.) (Reinartz, Werner J.)
Hal. Awal
Sebelumnya
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Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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