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Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories

1
(Meyers-Levy, Joan) (Malaviya, Prashant)

Whence consumer loyalty?

1
(Oliver, Richard L.)

Goal setting and goal striving in consumer behavior

1
(Bagozzi, Richard P.) (Dholakia, Utpal)

Consumer behavior and Y2K

1
(Lehmann, Donald R.)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)

Multigeneration innovation diffusion: the impact of intergeneration time

1
(Lehmann, Donald R.) (Pae, Jae H.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

The Roles of channel-category associations and geodemographics in channel patronage

1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price is unfair! a conceptual framework of price fairness perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

The impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir
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