Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir

Size and Share of Customer Wallet

1
(Mela, Carl F.) (Kamakura, Wagner A.) (Du, Rex Yuxing)

Marketing Performance Measurement Ability and Firm Performance

1
(O'Sullivan, Don) (Abela, Andrew V.)

Using Childhood Memories to Gain Insight into Brand Meaning

1
(Zinkhan, George M.) (Braun) (LaTour, Kathryn A.) (LaTour, Michael S.)

Uphill or Downhill? Locating the Firm on a Profit Function

1
(Mantrala, Murali K.) (Naik, Prasad A.) (Sridhar, Shrihari) (Thorson, Esther)

The Influence of Corporate Messages on the Product Portfolio

1
(Biehal, Gabriel J.) (Sheinin, Daniel A.)

A Theory of Intraperson Games

1
(Ding, Ming)

The Influence of Incidental Affect on Consumers' Food Intake

2
(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)

Moral Identity and Judgments of Charitable Behaviors

2
(Aquino, Karl) (Levy, Eric) (Reed, Americus., II)

Visual Representation: Implications for Decision Making

2
(Mason, Charlotte H.) (Lurie, Nicholas H.)

The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships

2
(Jap, Sandy D.)

Getting Marketers to Invest in Firm-Specific Capital

2
(Lusch, Robert F.) (Griffith, David A.)

Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in t…

2
(Ouellet, Jean) (Francois)

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…

2
(Atuahene) (gima, Kwaku) (De Luca, Luigi M.)

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

2
(Ryu, Gangseog) (Feick, Lawrence)

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderatin…

2
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)

When to Give Up Control of Outsourced New Product Development

2
(Carson, Stephen J.)

Advertising, Research and Development, and Systematic Risk of the Firm

2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

2
(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

Making Sales Technology Effective

2
(Perreault, William D.) (Hunter, Gary K.)

The Social Influence of Brand Community: Evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir