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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

1
(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

Evaluasi Prosedur Audit Uji Substantif Atas Akun Perpajakan PT KSJ Oleh KAP TSW = Evaluation of S…

1
(Nanda Ayu Wijayanti (Pembimbing/Promotor)) (Siti Nuryanah (Penguji)) (Christine (Penguji)) (Tara Saraswati)

Impact of Uncertainty on IPO Activity in Selected Emerging Countries from The Morgan Stanley Capi…

1
(Maria Ulpah (Pembimbing/Promotor)) (Lenny Suardi (Penguji)) (Junino Jahja (Penguji)) (Kayla Maylaf Munasit)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Product Development Resources and the Scope of the Firm

1
(Wernerfelt, Birger)

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

1
(Chandon, Pierre) (Morwitz, Vicki G.)

Negativity in the Evaluation of Political Candidates

1
(Klein, Jill G.) (Ahluwalia, Rohini)

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Ellis, Mark E.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Upgrades and New Purchases

1
(Okada, Erica Mina)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

the Danger of do nothing leaders

1
(Sidle, Stuart D.)

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

1
(Srinivasan, Raji)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Bel…

1
(Schlosser, Ann E.) (White, Tiffany Barnett) (Lloyd, Susan M.)
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