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Hal. Awal
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Hal. Akhir
Marketing models and the Lucas critique
1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Putsis JR, William P.)
Economic models for marketing decisions
1
(Wittink, Dick R.)
Do Strategic conclusions depend on how price is defined in models of distributiion channels?
1
(Tyagi, Rajeev K.)
Heterogeneous conjoint choice designs
1
(Sandor, Zsolt) (Wedel, Michel)
New empirical generations on the determinants of price
1
(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)
When two rights make a wrong: searching too much in ordered environments
1
(Diehl, Kristin)
In Favor of closer ties
1
(Johnson, Richard M.)
Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions to marketing res…
1
(Green, Paul E.)
A Career between theory and practice
1
(Johnson, Richard M.)
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…
1
(Wyer JR., Robert S.) (Yeung, Catherine W.M.)
RFM and CLV: using iso-value curves for customer base analysis
1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
The Journal of marketing research: its initiation, growth, and knowledge dissemination
1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)
Abstract of Conference paper : The 1st International Conference on Business and Management research
1
Research methodology in applied economics : organizing, planning and conducting
1
(Ethridge, Don)
The Qualitative research experience
1
(Deborah K. Padgett)
The focus group research handbook
1
(Edmunds, Holly)
Marketing research: management, method, and cases
1
(Wentz, Walter B.)
Applied survey methods ffor development projects
1
(The U.S. Agency ffor International Development Training and Development Division Office of Personel)
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