Found 4031 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir

Invited commentaries on "evolving to a new dominant logic for marketing"

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(Bolton, Ruth N. (ed.))

Evolving to a new dominant logic for marketing

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(Lusch, Robert F.) (Vargo, Stephen L.)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The integrated networks model: explaining resource allocations in network markets

1
(Freis, Judy K.) (Shervani, Tasadduq) (Srivastava, Rajendra K.)

The structural influence of marketing journals: a citation analysis of the discipline and its sub…

1
(Baumgartner, Hans) (Pieters, Rik)

The identity salience model of relationship marketing success: the case of nonprofit marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Promoting relationship learning

1
(Selnes, Fred) (Sallis, James)

Sources and financial consequences of radical innovation: insights from pharmaceuticals

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Understanding the effect of customer relationship management efforts on customer retention and cu…

1
(Verhoef, Peter C.)

On books and scholarship:reflections of a marketing academic

1
(Wilkie, William L.)

The role of the institutional environment in marketing channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Value-based marketing: marketing growth and firm value

1
(Soehadi, Agus W.)

Green consumerism dan green marketing: perkembangan perilaku konsumen dari pendekatan pemasaran

1
(Wibowo, Buddi)

Fenomena pop marketing dalam konteks pemasaran di Indonesia

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(Kasali, Rhenald)

Peranan ilmu marketing dalam dunia politik: menuju marketing politik di Indonesia

1
(Firmanzah)

Indonesia harus siap berorientasi pada pemasaran global

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(Assauri, Sofjan)

Analisis tuntunan pelanggan, kinerja bauran pemasaran jasa, nilai pelanggan dan penggunaan dan pe…

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(Rukmana, Riza A.N.)
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir