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Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)

Multigeneration innovation diffusion: the impact of intergeneration time

1
(Lehmann, Donald R.) (Pae, Jae H.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

The Roles of channel-category associations and geodemographics in channel patronage

1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price is unfair! a conceptual framework of price fairness perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

The impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…

1
(Netemeyer, Richard G.) (Maxham, James G.)

Psychological implications of customer participation in co-production

1
(Bendapudi, Neeli) (Leone, Robert P.)

Consumer-company identification: a framework for understanding consumers' relationships with comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

Cognitive lock-in and the power law of practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

To have and to hold: the influence of haptic information on product judgments

1
(Peck, Joann) (Childers, Terry L.)

Making healthful food choices: the influence of health claims and nutrition information on consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

Consumers' search and use of nutrition information: the challenge and promise of the nutrition la…

1
(Balasubramania, Siva K.) (Cole, Catherine)

Green consumerism dan green marketing: perkembangan perilaku konsumen dari pendekatan pemasaran

1
(Wibowo, Buddi)

Behavioral assumptions and theory development: the case of transaction cost economics

1
(Tsang, Eric W. K.)

The Context of dominance: an industry-driven framework for exploiting reputation

1
(Shamsie, Jamal)
Hal. Awal Sebelumnya 51 52 53 54 55 Berikutnya Hal. Akhir
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