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An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…
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(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)
Multigeneration innovation diffusion: the impact of intergeneration time
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(Lehmann, Donald R.) (Pae, Jae H.)
Consumer perceptions of product variants positioned on atypical attributes
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(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
Beyond adoption: development and application of a use-diffusion model
1
(Shih, Chuan-Fong) (Venkatesh, Alladi)
The Roles of channel-category associations and geodemographics in channel patronage
1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)
Return on investment implications for pharmeceutical promotional expenditures: the role of market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer knowledge development: antecedents and impact on new product performance
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(Sharma, Sanjay) (Joshi, Ashwin W.)
The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…
1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)
The Price is unfair! a conceptual framework of price fairness perceptions
1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)
The impact of customer relationship characteristics on profitable lifetime duration
1
(Kumar, V.) (Reinartz, Werner J.)
Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…
1
(Netemeyer, Richard G.) (Maxham, James G.)
Psychological implications of customer participation in co-production
1
(Bendapudi, Neeli) (Leone, Robert P.)
Consumer-company identification: a framework for understanding consumers' relationships with comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
Cognitive lock-in and the power law of practice
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(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
To have and to hold: the influence of haptic information on product judgments
1
(Peck, Joann) (Childers, Terry L.)
Making healthful food choices: the influence of health claims and nutrition information on consum…
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(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Consumers' search and use of nutrition information: the challenge and promise of the nutrition la…
1
(Balasubramania, Siva K.) (Cole, Catherine)
Green consumerism dan green marketing: perkembangan perilaku konsumen dari pendekatan pemasaran
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(Wibowo, Buddi)
Behavioral assumptions and theory development: the case of transaction cost economics
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(Tsang, Eric W. K.)
The Context of dominance: an industry-driven framework for exploiting reputation
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(Shamsie, Jamal)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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