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Hal. Awal
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Hal. Akhir
From fear to loathing? how emotion influences the evaluation and early use of innovations
1
(Wood, Stacy L.) (Moreau, C. Page)
Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?
1
(Bosmans, Anick)
The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime v…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
Quest for an engaged academy
1
(Cummings, Thomas G.)
An Integrative model of organizational trust: past, present, and future
1
(Davis, James H.) (Schoorman, F. David) (Mayer, Roger C.)
Brand concept maps: a methodology for identifying brand association networks
1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
Introduction to the marketing science institute special section on academic and practitioner coll…
1
(McAlister, Leigh)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
Models for heterogeneous variable selection
1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)
A Comparison of criteria to design efficient choice experiments
1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics
1
(Prelec, Drazen)
Modeling the psychology of consumer and firm behavior with behavioral economics
1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)
Theory building from cases: opportunities and challenges
1
(Eisenhardt, Kathleen M.) (Graebner, Melissa E.)
Persuasion with case studies
1
(Siggelkow, Nicolaj)
National brands, local branding: conclusions and future research opportunities
1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
An Empirical analysis of price discrimination mechanisms and retailer profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Probabilistic subset-conjunctive models for heterogeneous consumers
1
(Jedidi, Kamel) (Kohli, Rajeev)
Hal. Awal
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ADB Repository
Artikel Jurnal
B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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eBook
Laporan Penelitian
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Non Buku
Open Source
Skripsi
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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