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Understanding the effect of customer relationship management efforts on customer retention and cu…
1
(Verhoef, Peter C.)
On books and scholarship:reflections of a marketing academic
1
(Wilkie, William L.)
The role of the institutional environment in marketing channels
1
(Grewal, Rajdeep) (Dharwadkar, Ravi)
How firms relate to their markets: an empirical examination of contemporary marketing practices
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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)
Value-based marketing: marketing growth and firm value
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(Soehadi, Agus W.)
Green consumerism dan green marketing: perkembangan perilaku konsumen dari pendekatan pemasaran
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(Wibowo, Buddi)
Fenomena pop marketing dalam konteks pemasaran di Indonesia
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(Kasali, Rhenald)
Peranan ilmu marketing dalam dunia politik: menuju marketing politik di Indonesia
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(Firmanzah)
Indonesia harus siap berorientasi pada pemasaran global
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(Assauri, Sofjan)
Analisis tuntunan pelanggan, kinerja bauran pemasaran jasa, nilai pelanggan dan penggunaan dan pe…
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(Rukmana, Riza A.N.)
Analysis of Body Shop International PLC in strategy development and implementation sithin interna…
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(Noverita, Dilla)
How dynamics, management, and governance of resource deployments influence firm-level performance
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(Mahoney, Joseph T.) (Kor, Yasemin Y.)
Marketing and technology resource complementarity: an analysis of their interaction affect in two…
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(Song, Michael) (Droge, Cornelia) (Hanvanich, Sangphet) (Calantone, Roger)
Niche and performance: the moderating role of network embeddedness
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(Echols, Ann) (Tsai, Wenpin)
Niche width revisited: organizational scope, behavior and performance
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(Sorenson, Olav) (McEvily, Susan) (Ren, Charlotte Rongrong)
Negativity in the evaluation of political candidates
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(Klein, Jill G.) (Ahluwalia, Rohini)
Benchmarking marketing capabilities for sustainable competitive advantage
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(Morgan, Neil A.) (Vorhies, Douglas W.)
Determinants of customers' responses to customized offers: conceptual framework and research prop…
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(Simonson, Itamar)
Decision making and coping of functionally illiterate consumers and some implications for marketi…
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(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)
Reducing adverse selection through customer relationship management
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(Gruca, Thomas S.) (Cao, Yong)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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