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Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…
1
(Netemeyer, Richard G.) (Maxham, James G.)
Psychological implications of customer participation in co-production
1
(Bendapudi, Neeli) (Leone, Robert P.)
Consumer-company identification: a framework for understanding consumers' relationships with comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
Cognitive lock-in and the power law of practice
1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
To have and to hold: the influence of haptic information on product judgments
1
(Peck, Joann) (Childers, Terry L.)
Making healthful food choices: the influence of health claims and nutrition information on consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Consumers' search and use of nutrition information: the challenge and promise of the nutrition la…
1
(Balasubramania, Siva K.) (Cole, Catherine)
Green consumerism dan green marketing: perkembangan perilaku konsumen dari pendekatan pemasaran
1
(Wibowo, Buddi)
Behavioral assumptions and theory development: the case of transaction cost economics
1
(Tsang, Eric W. K.)
The Context of dominance: an industry-driven framework for exploiting reputation
1
(Shamsie, Jamal)
Determinants of customers' responses to customized offers: conceptual framework and research prop…
1
(Simonson, Itamar)
Decision making and coping of functionally illiterate consumers and some implications for marketi…
1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)
The Concept of hope and its relevance to product evaluation and choice
1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)
Conflicts in the work-family interface: links to job stress, customer service employee performanc…
1
(Netemeyer, Richard G.) (Maxham III, James G.) (Pullig, Chris)
The Effect of expiration dates and perceived risk on purchasing behavior in grocery store perisha…
1
(Tsiros, Michael) (Heilman, Carrie M)
Do Satisfied customers really pay more? a study of the relationship between customer satisfaction…
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Choosing among alternative service delivery modes: an investigation of customer trial of self-ser…
1
(Bitner, Mary Jo) (Brown, Stephen W.) (Meuter, Matthew L.) (Ostrom, Amy L.)
Do Intentions really predict behavior? self-generated validity effects in survey research
1
(Chandon, Pierre) (Morwitz, Vicki G.)
Incorporating strategic consumer behavior into customer valuation
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(Lewis, Michael)
Reference price research: review and propositions
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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
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ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
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Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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