Pusat Sumber Belajar FEB UI
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A Theory of Intraperson Games
1
(Ding, Ming)
The Influence of Incidental Affect on Consumers' Food Intake
2
(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)
Moral Identity and Judgments of Charitable Behaviors
2
(Aquino, Karl) (Levy, Eric) (Reed, Americus., II)
Visual Representation: Implications for Decision Making
2
(Mason, Charlotte H.) (Lurie, Nicholas H.)
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
2
(Jap, Sandy D.)
Getting Marketers to Invest in Firm-Specific Capital
2
(Lusch, Robert F.) (Griffith, David A.)
Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in t…
2
(Ouellet, Jean) (Francois)
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…
2
(Atuahene) (gima, Kwaku) (De Luca, Luigi M.)
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
2
(Ryu, Gangseog) (Feick, Lawrence)
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderatin…
2
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)
When to Give Up Control of Outsourced New Product Development
2
(Carson, Stephen J.)
Advertising, Research and Development, and Systematic Risk of the Firm
2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
2
(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)
Making Sales Technology Effective
2
(Perreault, William D.) (Hunter, Gary K.)
The Social Influence of Brand Community: Evidence from European Car Clubs
1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Managing Marketing Communications with Multichannel Customers
1
(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)
Customer Strategy: Observations from the Trenches
1
(Rogers, Martha)
Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…
1
(Ryals, Lynette)
Incorporating Strategic Consumer Behavior into Customer Valuation
1
(Lewis, Michael)
Reducing Adverse Selection through Customer Relationship Management
1
(Gruca, Thomas S.) (Cao, Yong)
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Cases Harvard
Data Ekonomi & Bisnis
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Laporan Penelitian
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Pidato Guru Besar
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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