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Legendary brands: unleashing the power of story telling to create a winning marketing strategy
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(Vincent, Laurence)
Reputation marketing, building and sustaining your organization's great asset
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(Marconi, Joe)
Strategic market relationship : from strategy to implementation
1
(Donaldson, Bill) (Toole, Tom O)
The relational enterprise: moving beyond CRM to maximize all your business relationships
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(Cooper, Kenneth Carlton)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
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(John G. Freeland)
Qualitative research methods in public relation and marketing communications
2
(Daymon, Christine)
Command performance - the art of delivering quality sercive
1
(Martin, John E.)
Customer-centric product definition: the key to great product development
1
(Mello, Sheila)
Total access : giving customers what they want in an Anytime, anywhere world
1
(McKenna, Regis)
International economics Thomas A. Pugel
1
(Lindert, Peter H.) (Pugel, Thomas)
The power of relationships: how to boost your business and lead a better life
1
(Low Kim Cheng, Patrick)
Attracting perfect customers: the Power of Strategic synchronicity
1
(Hall, Stacey) (Brogniez, Jan)
The China dream: the quest for the last great untapped market on earth
1
(Studwell, Joe)
Guerrilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in b…
1
(Levine, Michael)
The expressive organization: linking identity, reputation, and the corporate brand
1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
International economics
1
(Appleyard, Dennis R.) (Field, Alfred J.)
Simplicity marketing: end brand complexity, clutter, and confusion
1
(Cristol, Steven M.) (Sealey, Peter)
Winning PR in the Wired world
1
(Middleberg, Don)
Permission marketing: turning strangers into friends, and friends into customers
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(Godin, Seth)
Loyalty.com: customer relationship management in the new era of Internet marketing
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(Newell, Frederick)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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