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Hal. Akhir
Analysis of Body Shop International PLC in strategy development and implementation sithin interna…
1
(Noverita, Dilla)
How dynamics, management, and governance of resource deployments influence firm-level performance
1
(Mahoney, Joseph T.) (Kor, Yasemin Y.)
Marketing and technology resource complementarity: an analysis of their interaction affect in two…
1
(Song, Michael) (Droge, Cornelia) (Hanvanich, Sangphet) (Calantone, Roger)
Niche and performance: the moderating role of network embeddedness
1
(Echols, Ann) (Tsai, Wenpin)
Niche width revisited: organizational scope, behavior and performance
1
(Sorenson, Olav) (McEvily, Susan) (Ren, Charlotte Rongrong)
Negativity in the evaluation of political candidates
1
(Klein, Jill G.) (Ahluwalia, Rohini)
Benchmarking marketing capabilities for sustainable competitive advantage
1
(Morgan, Neil A.) (Vorhies, Douglas W.)
Determinants of customers' responses to customized offers: conceptual framework and research prop…
1
(Simonson, Itamar)
Decision making and coping of functionally illiterate consumers and some implications for marketi…
1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)
Reducing adverse selection through customer relationship management
1
(Gruca, Thomas S.) (Cao, Yong)
Strategic firm commitments and rewards for customer relationship management in online retailing
1
(Moorman, Christine) (Srinivasan, Raji)
Maximizing profitability and return on investment: a short clarification on Reinartz, Thomas, and…
1
(Ambler, Tim)
The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…
1
(Garretson, Judith A.) (Burton, Scot)
Reference price research: review and propositions
1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Resolving the capability-rigity paradox in new product innovation
1
(Atuahene-gima, Kwaku)
The Performance implications of fit among business strategy, marketing organization structure, an…
1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)
E-Customization
1
(Mela, Carl F.) (Ansari, Asim)
The Differential interaction of auditory and visual advertising elements with chinese and english
1
(Tavassoli, Nader T.) (Lee, Yih Hwai)
The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…
1
(Kivetz, Ran) (Simonson, Itamar)
Understanding the impact of synergy in multimedia communications
1
(Naik, Prasad) (Raman, Kalyan)
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B. Penunjang
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Cases Harvard
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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