Found 4031 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

Strategic firm commitments and rewards for customer relationship management in online retailing

1
(Moorman, Christine) (Srinivasan, Raji)

Maximizing profitability and return on investment: a short clarification on Reinartz, Thomas, and…

1
(Ambler, Tim)

The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…

1
(Garretson, Judith A.) (Burton, Scot)

Reference price research: review and propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Resolving the capability-rigity paradox in new product innovation

1
(Atuahene-gima, Kwaku)

The Performance implications of fit among business strategy, marketing organization structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

E-Customization

1
(Mela, Carl F.) (Ansari, Asim)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

A Direct approach to predicting discretized response intarget marketing

1
(Gupta, Sachin) (Bodapati, Anand)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Diagnostics, expectations, and endogeneity

1
(Franses, Philip Hans)

Structural modeling and policy simulation

1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)

On the use of econometric models for policy simulation in marketing

1
(Franses, Philip Hans)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)
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