Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

Marketing's Contributions to Society

3
(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

3
(Deshpande, Rohit)

Marketing in the Network Economy

3
(Kotler, Philip) (Achrol, Ravi S.)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Consumer Behavior and Y2K

3
(Lehmann, Donald R.)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Goal Setting and Goal Striving in Consumer Behavior

3
(Bagozzi, Richard P.) (Dholakia, Utpal)

Whence Consumer Loyalty?

3
(Oliver, Richard L.)

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers) (Levy, Joan) (Malaviya, Prashant)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Sociocognitive Dynamics in a Product Market

3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser) (Spanjol, Jelena) (Saxon, Michael S.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)

A Perspective on How Firms Relate to Their Markets

3
(Kinnear, Thomas C.)

Understanding Institutional Designs within Marketing Value Systems

3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance O…

1
(Homburg, Christian) (Hoyer, Wayne D.) (Fassnacht, Martin)

Measuring the Price Knowledge Shoppers Bring to the Store

1
(Dreze, Xavier) (Vanhuele, Marc)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir