Found 4420 results for your keywords: publisher=ICA
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When …

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(Jong, Ad de) (Ruyter, Ko de) (Hammerschmidt, Maik) (Schepers, Jeroen) (Falk, Thomas)

Double Standard: The Role of Environmental Consciousness in Green Product Usage

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(Ying) (Ching Lin) (Chiu) (chi Angela Chang)

Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequence…

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(Maxham, James G., III) (Bower, Amanda B.)

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

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(Hennig) (Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

Social Influence Effects in Online Product Ratings

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(Srinivasan, Raji) (Sridhar, Shrihari)

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

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(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

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(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Sellin…

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(Dahl, Darren W.) (Fuchs, Christoph) (Schreirer, Martin)

Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities

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(Ray, Sourav) (Wood, Charles A.) (Messinger, Paul R.)

Impact of "Mad Money" Stock Recommendations: Merging Financial and Marketing Perspectives

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(Moore, William L.) (Karniouchina, Ekaterina V.) (Cooney, Kevin J.)

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

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(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

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(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

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(Bhattacharya, C.B.) (Luo, Xueming)

Customer Satisfaction and Stock Returns Risk

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(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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(Hennig) (Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

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(Mizik, Natalie) (Jacobson, Robert)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

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(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

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(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song) (Oh)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir