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National brands, local branding: conclusions and future research opportunities
1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
Some like it free: Innovators' Strategic use of Disclosure to slow down Competition
1
(Pachenco) (De) (Almeida) (Zemsky, Peter B.)
Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions to marketing res…
1
(Green, Paul E.)
The importance and challenges of being interesting
1
(Smith, Daniel C.)
In Favor of closer ties
1
(Johnson, Richard M.)
The dangers of poor construct conceptualization
1
(Mackenzie, Scott B.)
Situational and institutional determinants of firms' r&d search intensity
1
(Miller, Kent D.) (Chen, Wei) (Ru)
Impact Evaluation in Practice
1
(Gertler, Paul J)
The focus group research handbook
1
(Edmunds, Holly)
Serving the marketing discipline through journal reviews
1
(Woodruff, Robert B.)
Liquidity Measurement Problems in Fast, Competitive Markets: Expensive and Cheap Solutions
1
(Holden, Craig W.) (Jacobsen, Stacey.)
Allocation of inventive effort in complex product systems
1
(Ethiraj, Sendil K.)
Reflections on the 2010 AMR decade award: delivering on the promise of entrepreneurship as a fiel…
1
(Shane, Scott)
Inside information: making sense of marketing data
1
(Fletcher, J.H.)
Are Managers from mars and academicians from venus? toward an understanding of the relationship b…
1
(Baldridge, David C.) (Floyd, Steven W.) (Markoczy, Livia)
Organizational change and managerial sensemaking: working through paradox
1
(Luscher, Lotte) (Lewis, Marianne W.)
Marketing research
1
(Lehmann, Donald R.)
Formulating interesting research questions
1
(Voss, Glenn B.)
Mergers that stick
1
(Kanter, Rosabeth Moss)
Persuasion with case studies
1
(Siggelkow, Nicolaj)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
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