Found 4031 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

A Direct approach to predicting discretized response intarget marketing

1
(Gupta, Sachin) (Bodapati, Anand)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Diagnostics, expectations, and endogeneity

1
(Franses, Philip Hans)

Structural modeling and policy simulation

1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)

On the use of econometric models for policy simulation in marketing

1
(Franses, Philip Hans)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

The Journal of marketing research: its initiation, growth, and knowledge dissemination

1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)

Marketing theory : Evolution and evaluation

1
(Sheth)

Business to Business marketing management

1
(Bingham, Frank G)

Principles of modern marketing

1
(Husted, Stewart W. [et al.]) (Varble, Dale L.) (Lowry, James Rolf)

Marketing scales handbook: a compilation of multi-item measures

1
(Bruner II, Gordon C.) (Hensel, Paul J.)

The focus group research handbook

1
(Edmunds, Holly)

Consumeer behavior and marketing strategy

1
(Olson, Jerry C.) (Peter J, Paul)

Marketing research: management, method, and cases

1
(Wentz, Walter B.)

Multivariate methods for market and survey research

1
(Sheth, Jagdish N. (ed.))

Marketing decision making: a model-building approach

1
(Kotler, Philip) (Lilien, Gary L.)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir