Found 3094 results for your keywords: subject="sum"
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

The Timing of repeat purchases of consumer durable goods: the role of functional bases of consume…

1
(Grewal, Rajdeep) (Mehta, Raj) (Kardes, Frank R.)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

A Mixing model for internet search-engine visits

1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

To buy or not to buy: response mode effects on consumer choice

1
(Nowlis, Stephen M.) (Dhar, Ravi)

Sticky priors: the perseverance of identity effects on judgment

1
(Bolton, Lisa E.) (Reed II, Americus)

A Learning-based model for imputing missing levels in partial conjoint profiles

1
(Bradlow, Eric T.) (Ho, Teck-Hua)

A Multipurpose shopping trip model to assess retail agglomeration effects

1
(Arentze, Theo A.) (Timmermans, Harry J.P.)

Curvilinear effects of consumer loyalty determinants in relational exchanges

1
(Agustin, Clara) (Singh, Jagdip)

Retailer, manufacturers, and individual consumers: modeling the supply side in the ketchup market…

1
(Villas-Boas, J. Miguel) (Zhao, Ying)

Pricing of conspicuous goods: a competitive analysis of social effects

1
(Amaldoss, Wilfred) (Jain, Sanjay)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir