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Interfirm Monitoring, Social Contracts, and Relationship Outcomes
1
(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
1
(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)
When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
1
(Menon, Geeta) (Thomas, Manoj)
Blending Cobrand Personalities: An Examination of the Complex Self
1
(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()
Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focus…
1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences
1
(Moreau, C. Page) (Dahl, Darren W.)
Preference Fluency in Choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
1
(Ofir, Chezy)
Satisfaction Strength and Customer Loyalty
1
(Grewal, Rajdeep) (Chandrashekaran, Murali) (Tax, Kristin Rotte, Stephen S.)
Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays
1
(Ariely, Dan) (Amir, On)
How to Attract Customers by Giving Them the Short End of the Stick
1
(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
1
(Darke, Peter R.) (Ritchie, Robin J. B.)
Getting Emotional about Health
1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
1
(Chandon, Pierre) (Wansink, Brian)
Working with Rivals: The Impact of Competitor Alliances on Financial Performance
1
(Rindfleisch, Aric) (Luo, Xueming) (Tse, David K. Tse)
Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)
Competitive Pricing of Information: A Longitudinal Experiment
1
(Sarvary, Miklos) (Christen,, Markus)
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…
1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)
National Brands, Local Branding: Conclusions and Future Research Opportunities
1
(Dube, Jean) (Pierre) (Bronnenberg,, Bart J.) (Dhar,, Sanjay K.)
Another Reason Academics and Practitioners Should Communicate More
1
(Lodish, Leonard M.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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