Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Preference Fluency in Choice

1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

1
(Ofir, Chezy)

Satisfaction Strength and Customer Loyalty

1
(Grewal, Rajdeep) (Chandrashekaran, Murali) (Tax, Kristin Rotte, Stephen S.)

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

1
(Ariely, Dan) (Amir, On)

How to Attract Customers by Giving Them the Short End of the Stick

1
(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

1
(Darke, Peter R.) (Ritchie, Robin J. B.)

Getting Emotional about Health

1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

1
(Chandon, Pierre) (Wansink, Brian)

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

1
(Rindfleisch, Aric) (Luo, Xueming) (Tse, David K. Tse)

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Competitive Pricing of Information: A Longitudinal Experiment

1
(Sarvary, Miklos) (Christen,, Markus)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

National Brands, Local Branding: Conclusions and Future Research Opportunities

1
(Dube, Jean) (Pierre) (Bronnenberg,, Bart J.) (Dhar,, Sanjay K.)

Another Reason Academics and Practitioners Should Communicate More

1
(Lodish, Leonard M.)

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: Nat…

1
(Kruger, Michael W.)

Journal of Marketing Research in the New Competitive Journalistic Environment

1
(Huber, Joel)

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent R…

1
(Weitz, Barton A.) (Sujan, Mita) (Sujan, Harish) (Cooke,, Alan D. J.)

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of…

1
(Andrews, Rick L.) (Currim, Imran S.) (Ainslie, Andrew)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

1
(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

1
(Lee, Angela Y.)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir