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Found 644 results for your keywords: subject="Advertising"
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Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

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(Balachander, Subramanian) (Ghose, Sanjoy)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influe…

1
(Burton, Scot) (Netemeyer, Richard G.) (Andrews, J. Craig) (Moberg, D. Paul) (Christiansen, Ann)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Outstanding customer satisfaction: the key to a talented workforce?

1
(Wells, Rebecca M. J.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

1
(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Memahami Advertising Element Pada Media Dan Generasi Berbeda Dalam Membangun Brand Equity: Pendek…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Ignatius Heruwasto (Penguji)) (Ganto Novialdi)

Dampak Paparan Iklan Online Terhadap Niat untuk Mengunduh Aplikasi Pinjaman Online pada Kelompok …

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(Imam Salehudin (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Fahmi Aji Pranata)

Analyzing communication in and around organizations: a critical hermeneutic approach

1
(Phillips, Nelson) (Brown, John L.)

Is Advertising an Appropriate Way to Fund the Internet? = Is Advertising an Appropriate Way to Fu…

1
(Isfandiarni (Pembimbing/Promotor)) (Nadya Noor Ariefa)

Peran Penggunaan Internet pada Kinerja Industri Mikro dan Kecil di Indonesia di Masa Pandemi Covi…

1
(Dwini Handayani (Pembimbing/Promotor)) (Rizki Adhi Nugroho) (Ibrahim Kholilul Rohman (Penguji)) (Rus'an Nasrudin (Penguji))

Unraveling The Influence of Femvertising on Consumer Attitude in Indonesian Market = Mengungkap P…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Sekar Azzahra Sembada) (Aswin Dewanto Hadisumarto (Penguji))

Pengaruh Social Media Advertising Terhadap Perilaku Pembelian Gen M Pada Industri Modest Fesyen d…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Arga Hananto (Penguji)) (Henrico Aditya Rachmat)

Pengaruh Advertising Attitude dan Advertising Clicks terhadap Niat Pembelian Online Pada Media So…

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(Ignatius Heruwasto (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Chairy (Penguji)) (Siswoyo Ari Wijaya)
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