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Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Novemsky Nathan) (Kahneman Daniel)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

1
(Camerer Colin)

A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

1
(Arentze A. Theo) (Oppewal Harmen) (Timmermans J. P. Harry)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)

Diagnostics, Expectations, and Endogeneity

1
(Franses Hans Philip)

Consumer behavior : buying, having, and being 13 th ed

5
(Solomon, Michael R.)

Selective Sampling for Binary Choice Models

1
(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

1
(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Mental simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

A Parsimonious Model of Stockkeeping-Unit Choice

1
(Ho Hua Teck) (Chong Kuan Juin)

Multivariate Analysis of Multiple Response Data

1
(Edwards D. Yancy) (Allenby M. Greg)

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

1
(Su Chenting) (Fern F. Edward) (Ye Keying)

In Memoriam: [Seymour Sudman]

1
(Bucklin E. Randolph) (Sismeiro Catarina)

The Impact of the Internet on Information Search for Automobiles

1
(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir