Found 274 results for your keywords: subject="Brand equity"
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Pengaruh Sosial Media Activities (SMA) terhadap Niat Beli pada Brand Skincare Lokal di Indonesia:…

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(T. Ezni Balqiah (Penguji)) (Imam Salehudin (Penguji)) (Auddie Indira Riyadi) (Karto Adiwi)

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral…

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(Agung Nugroho (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Ishmael Raffly Geneva Widhairto)

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…

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(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)

Pengaruh Digital Environmental, Social, and Governance (DESG) dimediasi Customer Attitudes terhad…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Aranda Yogi Nugroho)

Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Reta…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rafael Isaiah Rahaynanto) (Rambat Lupiyoadi (Penguji))

Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia = T…

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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Fitri Yani Rossa Safira)

The Power of brands : teknik mengelola brand equity dan strategi pengembangan merek Plus analisis…

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(Rangkuti, Freddy)

Efektivitas Social Media Marketing Activity dalam Membangun Brand Equity dan Trust Pasien serta P…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Adi Zakaria Afiff (Penguji)) (Nabila Mu'taz Dzakiyya)

Pengaruh Ethnocentrism, Brand Popularity dan Country of Origin terhadap Purchase Intention Produk…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Adi Zakaria Afiff (Penguji)) (Inayatul Izzati Diana Yusuf)

Analisis Pengaruh Celebrity Trust terhadap Advertising Credibility, Brand Credibility, dan Brand …

1
(Arga Hananto (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Yeshika Alversia (Penguji)) (Marelita Rinaldi)

Strategic brand management : building, measuring, and managing brand equity 5th ed

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(Keller, Kevin Lane)

Analisis Pengaruh Brand Experience, Brand Love, dan Brand Engagement Terhadap Brand Equity Pada P…

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Mohammad Dimas Adisaputra)

Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…

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(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)

The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …

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(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)

Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK

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(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)

Pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance Intention…

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(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Haryo Prabowo Sigit Purwanto)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

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(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

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(Pauwels, Koen) (Slotegraaf, Rebecca J.)

How far can a brand stretch? understanding the role of seIf-construal

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(Ahluwalia, Rohini)

Gender dimensions of brand personality

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(Grohmann, Bianca)
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