Found 256 results for your keywords: subject="Brand equity"
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Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

Customer equity: an integral part of financial reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Brand-level effects of stockkeeping unit reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir