Logo

Pusat Sumber Belajar FEB UI

  • FAQ
  • Berita
  • Rooms
  • Bantuan
  • Area Anggota
  • Pilih Bahasa :
    Bahasa Inggris Bahasa Indonesia
  • Search
  • Google
  • Advanced Search
*sometimes there will be ads at the top, just scroll down to the results of this web
Found 256 results for your keywords: subject="Brand equity"
For search variations, try Google search/Advanced search
^ "Engine ⚙️ : SLiMS\SearchEngine\DefaultEngine"
^ "SQL ⚒️"
^ array:2 [
  "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?))"
  "query" => "select b.biblio_id, b.title, b.image, b.isbn_issn, b.publish_year, mp.publisher_name as `publisher`, mpl.place_name as `publish_place`, b.labels, b.input_date, b.call_number from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?)) order by b.last_update desc limit 20 offset 50"
]
^ "Bind Value ⚒️"
^ array:1 [
  0 => "%Brand equity%"
]
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

Customer equity: an integral part of financial reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Brand-level effects of stockkeeping unit reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir
Pencarian Spesifik
Where do you want to share?