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Consumer behavior implications for marketing strategy 6th ed
1
(Hawkins, Del I.) (Coney, Kenneth A.)
Factors Affecting Mobile Banking Adoption in Indonesia
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(Aswin Dewanto Hadisumarto (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Yahya Nurfadilla)
Antara Etika dan Estetika: Analisis Pengaruh Green Thinking, Green Altruism, dan Religiositas ter…
1
(Mohamad Soleh Nurzaman (Pembimbing/Promotor)) (Risna Triandhari (Penguji)) (Elvira Herdiani) (Tika Arundina Aswin (Penguji))
The Theoritical underpinnings of customer asset management: a framework and propositions for futu…
1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)
The Customer has escaped
1
(Cespedes, Frank V.) (Nunes, Paul F.)
The Effects of expert and consumer endorsements on audience response
1
(Wang, Alex)
Corporate reputation: what do consumers really care about?
1
(Page, Graham) (Fearn, Helen)
The Influence of metaphors and product type on brand personality perceptions and attitudes
1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)
The Relative effectiveness of comparative and noncomparative advertising
1
(Chang, Chingching)
Hong Kong consumers' evaluation in an airline crash: a path model analysis
1
(Lee, Betty Kaman)
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Consci…
1
(Shiv, Baba) (Karmarkar, Uma R.) (Knutson, Brian.)
It's not easy being green: the effects of attribute tradeoffs on green product preference and choice
1
(Olson, Erik L.)
Benefits leader reversion: how a once-preferred product recaptures its standing
1
(Meloy, Margaret G.) (Carlson, Kurt A.) (Lieb, Daniel)
Contingent response to self-customization procedures: implications for decision satisfaction and …
1
(Dhar, Ravi) (Valenzuela, Ana) (Zettelmeyer, Florian)
Supersize in one dimension, downsize in three dimensions: effects of spatial dimensionality on si…
1
(Chandon, Pierre) (Ordabayeva, Nailya)
Is Your product on the right side? the "Location Effect" on perceived product heaviness and packa…
1
(Deng, Xiaoyan) (Kahn, Barbara E.)
On Southbound ease and northbound fees: literal consequences of the metaphoric link between verti…
1
(Nelson, Leif D.) (Simmons, Joseph P.)
The Robustness of the effects of consumers' participation in market research:the case of service …
1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)
When customer love turns into lasting hate:the effects of relationship strength and time on custo…
1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
Does in-store marketing work? effects of the number and position of shelf facings on brand attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
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