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The Role of Hubs in the Adoption Process
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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)
Customer Equity Drivers and Future Sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
1
(Fang, Eric)
Holistic Package Design and Consumer Brand Impressions
1
(Orth, Ulrich R.) (Malkewitz, Keven)
When Old Is Gold: The Role of Business Longevity in Risky Situations
1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)
Interaction Orientation and Firm Performance
1
(Kumar, V.) (Ramani, Girish)
Optimal Design of Consumer Contests
1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)
Behavioral Consequences of Overbooking Service Capacity
1
(Wangenheim, Florian v.) (Bayon, Tomas)
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
1
(Liu, Yuping)
A Cultural Models Approach to Service Recovery
1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
1
(Smith, Daniel C.) (DelVecchio, Devon) (Krishnan, H. Shanker)
Can a Retail Web Site Be Social?
1
(Wang, Liz C.) (Baker, Julie) (Wagner, Judy A.) (Wakefield, Kirk)
Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
1
(Viswanathan, Siva) (Kuruzovich, Jason) (Gosain, Sanjay) (Agarwal, Ritu)
Moral Identity and Judgments of Charitable Behaviors
2
(Aquino, Karl) (Levy, Eric) (Reed, Americus., II)
Scarcity dan Identitas Konsumen dalam Mobile Gacha Game: Pendekatan Model S-O-R terhadap In-Game …
1
(Imam Salehudin (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Althea Aisya)
Incorporating Strategic Consumer Behavior into Customer Valuation
1
(Lewis, Michael)
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)
Consumer Behavior and Y2K
3
(Lehmann, Donald R.)
Goal Setting and Goal Striving in Consumer Behavior
3
(Bagozzi, Richard P.) (Dholakia, Utpal)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
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