Pusat Sumber Belajar FEB UI
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Managing customers profitability
2
(Ryals, Lynette)
The Right way to manage unprofitable customers
1
(Mittal, Vikas) (Murshed, Feisal) (Sarkees, Matthew)
Kellog on branding: the marketing faculty of the kellog school of management
1
(Alice M. Tybout) (Tim Calkins)
Simplicity marketing: end brand complexity, clutter, and confusion
1
(Cristol, Steven M.) (Sealey, Peter)
The Prime solution close the value gap, increase margins, and win the complex sale
1
(Thull, Jeff)
Is Firm trust essential in a trusted environment? how trust in the business context influences cu…
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der) (Fa Robert)
The Customers' revenge
1
(Ariely, Dan)
Is Firm trust essential in a trusted environment? how trust in the business context influences
1
(Grayson, Kent) (Johnson, Devon) (Chen, Der) (Fa Robert)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
1
(Vincent, Laurence)
Using gifts and trees to make recyclers of Indian consumers
1
(O\'Connell, Andrew)
Customer-centric product definition: the key to great product development
1
(Mello, Sheila)
Do You thank the taxpayer for your bailout?
1
(Raggio, Randle D.)
The relational enterprise: moving beyond CRM to maximize all your business relationships
1
(Cooper, Kenneth Carlton)
The Relationship - based enterprise : Powering business success through customer relationship man…
3
(McKenzie, Ray)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
1
(Singh, Jagdip) (Nijssen, Edwin)
Service failure and recovery: the impact of relationship factors on customer satisfaction
1
(Ganesan, Shankar) (Hess, Ronald L.) (Klein, Noreen M.)
The Theoritical underpinnings of customer asset management: a framework and propositions for futu…
1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)
Command performance - the art of delivering quality sercive
1
(Martin, John E.)
Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…
1
(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)
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B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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