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Hal. Awal
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7
Berikutnya
Hal. Akhir
Consumer switching costs: a typology, antecedents, and consequences
1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
1
(Singh, Jagdip) (Nijssen, Edwin)
A Customer lifetime value framework for customer selection and resource allocation strategy
1
(Kumar, V.) (Venkatesan, Rajkumar)
The impact of customer relationship characteristics on profitable lifetime duration
1
(Kumar, V.) (Reinartz, Werner J.)
Consumer-company identification: a framework for understanding consumers' relationships with comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
Promoting relationship learning
1
(Selnes, Fred) (Sallis, James)
Implementing a customer orientation: extension of theory and application
1
(Kennedy, Karen Norman) (Goolsby, Jerry R.) (Arnould, Eric J.)
The Hidden minefields in the adoption of sales force automation technologies
1
(Speier, Cheri) (Venkatesh, Viswanath)
Understanding service convenience
1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)
Tight-loose coupling with customers: the enactment of customer orientation
1
(Danneels, Erwin)
Balancing acquisition and retention resources to maximize customer profitability
1
(Thomas, Jacquelyn S.) (Reinartz, Werner)
Determinants of customers' responses to customized offers: conceptual framework and research prop…
1
(Simonson, Itamar)
Customer strategy: observations from the trenches
1
(Rogers, Martha)
Making customer relationhip management work: the measurement and profitable management of custome…
1
(Ryals, Lynette)
Reducing adverse selection through customer relationship management
1
(Gruca, Thomas S.) (Cao, Yong)
The Effect of customer satisfaction, relationship commitment dimensions, and triggers on customer…
1
(Gustafsson, Anders) (Johnson, Michael D.) (Ross, Inger)
Why do customer relationship management applications affect customer satisfaction?
1
(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)
Strategic firm commitments and rewards for customer relationship management in online retailing
1
(Moorman, Christine) (Srinivasan, Raji)
The Role of relational information processes and technology use in customer relationship management
1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
A Strategic framework for customer relationship management
1
(Payne, Adrian) (Frow, Pennie)
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Artikel Jurnal
B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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