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The Effect of Superstar Software on Hardware Sales in System Markets

1
(Stremersch, Stefan) (Binken, Jeroen L. G.)

Social Identity and the Service—Profit Chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

The Long-Term Stock Market Valuation of Customer Satisfaction

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

1
(Fang, Eric)

Interfirm Relational Drivers of Customer Value

1
(Palmatier, Robert W.)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

the Contingent value of corporate political ties

1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Segmented Switchers and Retailer Pricing Strategies

1
(Kocas, Cenk) (Bohlmann, Jonathan D.)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Strategy and competition in the market and nonmarket arenas

1
(Henisz, Witold J.) (Zelner, Bennet A.)

Holistic Package Design and Consumer Brand Impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir